Making extra money online is a dream shared by a lot of people. So, today, we are going to talk about a very important topic how to make money using Canva. The techniques described here are dedicated to beginner and advanced people in Canva. Of course, the more you learn how to use Canva, the more your earning will grow.
However, starting to make money with Canva is very easy. All you need to know is the basic features and some design skills.
In this post, we are going to talk about people who are making money with Canva. We will dive into their business model to inspire you, and why not, start selling similar products or services in order to earn money online.
All right, without further ado, let’s start by presenting Canva to people who do not know this awesome platform.
What is Canva?
Canva is an online platform where users can create and publish awesome and attractive designs, such as banners, logos, videos, and graphic art using the drag and drop option.
It was created in 2013. Now, it has more than 15 million active users, and more than 1 billion design was created using this tool.
It is available in 190 countries, and it supports 100 languages.
Canva has three plans. One of them is free. You can use this plan to test the tool with no issue. And if you want to unlock premium features, then you can upgrade your subscription to the Pro plan. You have to pay $119.99 per year (or 12.99 per month). You can get 30 days of free trials to try the premium plan before investing in it. And we guarantee that it is worth investing in this plan.
The last plan is the enterprise plan. It is adequate for people working on a team or in a group.
How to Make Money Using Canva?
Now, let’s jump to our main idea: how to make money using Canva?
Sell Design as a Service
The first technique you can make money with Canva is simply by selling your designs as a service. This requires that you know already how to use Canva and some understanding of the graphic design basics. In fact, you will spend time creating designs, and then exchange this time for money.
However, the hard part of this business model is finding potential customers for your designs. You can start by offering your services to friends, family, and local businesses in your area.
Once you have a satisfied client, don’t miss the opportunity to get a testimonial. This will help you build your reputation on the market and get more and more clients. People trust other customers’ testimonials, so it will be easier to convince them to buy your designs.
To illustrate this business model, we want to show a website called Melissa LeMay Coaching & Design. On this website, Melissa sells custom designs for clients. However, she offers something more interesting. She regroups the designs into packages and sells them.
She offers to take care of all the clients’ needs in exchange for monthly recurring payments. And this is a powerful way of selling designs.
The second way we describe here is selling templates. This strategy is used by slightly more experienced users.
If you have a Canva Pro subscription, you can create custom designs and then sell them to customers as templates.
How they will access these designs? Simply, you will share the link with them, which is a pro feature as we mentioned before. Once they click the link, they will have the right to develop a new design, based on the template, without affecting the original one.
On the other hand, if you are a free user, you must create a copy of the design per client. That is why we recommend you upgrade to the pro version. You will spend a small amount of money, but you will save time, and spend it on marketing.
And if you wonder what kind of design customers might need, or what to create to get sales, well, you get a good idea in this website.
You can see the trendy example. Focus on anything related to social media, such as Pinterest pins, YouTube banners, Facebook group templates, Instagram IGTV, or story templates. And don’t forget any design that a business might need to develop its activity, and help them get more customers.
The next technique you could use is selling training. You can teach people how to use Canva and get money in return.
We want to jump right in and show you a website using this business model. Thea Newcomb is a Canva certified trainer. She organizes training sessions for people who want to learn how to use the tool, either individuals or groups. Subscribers can attain the training locally or via webinars.
This method is the most profitable, and the most scalable technique provided that you do it the right way. In the first place, just focus on one-on-one training. So, offer your services to friends and relatives. Then, you can scale your business and teach customers who found you via your marketing campaign. After that, you can reach bigger organizations, and you can progressively start adjusting your prices.
However, don’t forget that each customer has specific needs. The content of the training must be adapted according to the person you would train. For example, there is a huge difference between training delivered to your grandfather’s friend, and the one you are going to present to the marketing department of international corporations. The content and the way you deliver it are not the same.
Typically, you need to research your audience’s needs before investing in developing your training program. But, you need to practice more and more to get teacher skills, because no one will subscribe to a boring presentation, giving by a boring teacher, right?
Impress & Convert New Clients
The last technique we present here is to impress people and make a positive first impression, which might bring you new customers and new opportunities.
How does this work?
You can use Canva to create project proposals, resumes, cover letters, presentations, or any other documents that you want to send in order to convince someone working with you. This person might be a recruiter, someone you want to invest in your project, or an organization you want to collaborate with.
The idea here is to attract the attention of people and make them choose you among other competitors. A very good design can raise your chances of being chosen and consequently make more money.
On the other hand, you can use Canva to create eBooks and give them away for free.
Yes, we said for free. You might wonder how you can get money if you give eBooks for free. The answer is Affiliate Marketing.
Affiliate marketing is to sell other people’s products and get a commission. In our previous article, we presented six ways to increase your affiliate marketing. One of these methods is by using digital products. You can create an eBook with a beautiful design, and include your affiliate links into the content. If you export the eBook as a PDF file, the links will be clickable. So, just give people a real value, and they will click on the links for sure.
So, to sum up, Canva is a powerful tool that will help you create beautiful and attractive designs. And if you master it, you can use it to make money online. Just follow our 4 ways on how to make money using Canva, enjoy the results, and share numbers with us.