Today, search engines use a combination of different factors to rank websites. This includes AI algorithms, machine learning, the number of page visitors, and links. The latter are counted as votes by other sites. So, in this article, we present you with a step-by-step guide for link building for SEO (Search Engines Optimization).
How to Measure Link Quality?
Understanding what makes a link good is an important task. You must verify the relevance and the usefulness of the links, and how they can affect your ranking on search engines.
These are two tips that might help you distinguish between a high-quality and bad link.
The first one is how many people, who visit your website, will convert. This means that you need to ask yourself or the SEO responsible for the quality of traffic you receive from other websites. If someone suggests you point your content from his/her site, you must know how many visitors will click the link and go to your site. This is a crucial point before launching your link campaigns and paying for them.
The second method is to check the quality of the inbound and outbound links. Choose websites that have great inbound links. For example, if well-known websites in your niche point to this website, then it is a great idea to contact the owners, and try to convince them to link to your website.
The outbound links are also important. Take a look at their outbound links. They must link only to relevant sites. Otherwise, just forget them and look for other sites.
As a bonus, I will give you a third method to help you get more visits. Focus on websites with trending topics. By doing so, many websites will link to your content, and you will get a huge amount of traffic.
Link Building for SEO: the ultimate techniques
Link building is the hardest and most crucial technique in SEO because its parameters are largely beyond your control. Either you are new to this type of strategy or you want to boost and improve your ranking, this step-by-step guide can help you.
Choosing The Right Publishers
On the internet, there is a huge number of websites, and more are being created every day. So, in order to create backlinks to your content, you need to look for sites that are both relevant and reputable.
Building a solid list of targets can be tricky. If your content is about, for example, digital marketing, you don’t want to waste your time contacting travel blogs.
You need to identify and select your target carefully. And the first step in this process is by understanding your topic or niche.
Begin by following the steps below to create a list of search terms to work from:
- Identify your main topics and subtopics, and find as many variations as you can.
- Brainstorm ‘adjacent’ topics and themes.
- Explore the variety of tools available for identifying potential publishers, such as Google, BuzzSumo, Pitchbox, Scrapebox, and others.
Find Contact Information
The next step is to find the contact information of the potential publishers you identified in the previous step. The ideal case is to find the name and email address of a real person, which is not an easy task. In fact, personalizing your email content increases the chance of receiving a positive response.
You can find email addresses by scrolling through the “contact us” pages. However, make sure you only reach out to one person per company at a time.
If you have a budget dedicated to this process, you can use paid tools to automate the process, such as Meltwater, Cision, or MuckRack. These companies keep up-to-date databases containing publishers’ contacts. The service is expensive, but it’s better than spending a lot of time looking for addresses on Google.
Write A Great Email
Writing a good email is the most important step in this process. However, in our previous article, we summarized best practices to write a perfect email. These steps are:
- Writing great subject lines,
- Proofreading the content of your email,
- Having a clear unsubscribe link,
- Avoiding images as possible,
- Testing where the email will land using tools such as Gmass.
Make sure to make your email personable, relevant, and valuable. Your email open rate will be much higher if you send a personalized message with a catchy subject line, but you should still expect a lot of people to ignore that message.
Don’t be depressed if people ignore your first email, because this does not mean they aren’t interested. Generally, the second email is more valuable and has more effect than the first message. So, don’t forget to follow up with a sequence that includes at least one or two reminder emails.
The first follow-up generally is sent after one week of the original email. It should be short and act as a reminder of the first message.
The second follow-up aims to get feedback from the recipient. You must know why they think it would or wouldn’t work. Try to empathize with them to get the answer.
When all the previous emails fail, make the person feel guilty about not responding, even if the answer is No.
You can use automation tools, as we described earlier, in order to automate the process.
Link building for SEO is the key to ranking in search engines. In this article, we presented a step-by-step guide in order to get valuable backlinks from good websites. By implementing these methods, you can make the numbers work in your favor.
It is important to establish a vetting process for finding contacts, so you don’t waste your time sending pitches to irrelevant websites.
Then monitor and analyze your results, learn from them, and continually improve your strategy by doing what works best for you.