Internet is all about content. Good, bad, unclear, and strange. For you to attract traffic to your post or site, you require special material that drives the reader’s imagination which readers can give their money for. So, the SEO optimization value of content depends on how beneficial, helpful, valuable, reliable, and engaging it is.
However, developing great material isn’t the only piece of the puzzle. There’s a technical side that you require to be aware of also. When these elements are in place, you increase the potential of the SEO value of your content. Without them, nevertheless, your content will have very little value.
Why optimizing content is so important?
The simple answer to this question is: to rank in search engines.
A poorly enhanced material may end up on the 9th, 19th, and even 50th page of results and might never be seen. 90% of users will discover what they are searching for in the top 10 results and will not even go to page 2 of Google.
To successfully optimize the content on your website, you need to start with excellent, important material. Optimizing content during creation is done by ensuring that your material is focusing on what audiences want to hear instead of what you want to talk about. It needs to also follow the suggestions in this post.
How to create enhanced content for SEO?
When attempting to develop optimized content, there are a few actions that we require to follow. the most important step is keywords research.
Keyword research is the process of discovering words and phrases that individuals use in search engines, like Google, Bing, and Yahoo. So, the power of the keyword research step depends on better understanding your target market and how they are trying to find what you are talking about.
To brainstorm 1000’s keyword concepts, we can use free tools. For example, the “Related Searches” section at the bottom of Google’s search results provides us incredible keywords.
Let’s state you wish to compose a short article about “digital marketing”. Search for that word in Google, and check the bottom of the page.
These are keyword ideas proposed by Google. So, you are assured that people are searching for them because they are popular.
Then you take some of these keywords and put them in Google. This will help you find a new set of related keywords.
You can also utilize search engines (Google, Youtube, Bing …) auto-complete option.
Other places where you can get some keyword ideas are Quora and Reddit. These are the best Questions/Answers platforms on the internet. And also in the forums, to find subjects that people have an interest in.
When you collect the keyword ideas, it’s time to validate them.
Google Keyword Planner is a free tool by Google. It’s THE most reliable source of keyword details on the internet given that it comes directly from Google. Use this tool to get keyword ideas, the typical regular monthly search, the competition, and other handy information.
You can also utilize Google Trend, Ubersuggest, or SEMrush, to inspect the monthly search and the CPC of each keyword.
Focus on long-tail keywords (3+ words), and avoid extremely competitive keywords with massive search numbers.
Generally, we have three types of Keywords: head, body, and the long-tail.
- Head Keywords
These are typically single-word keywords with lots of search volume and competition. Examples of this type are keywords like “marketing” or “bed”. Since searcher intent is all over the place (somebody searching for “marketing” might be looking for a marketing company, a digital marketing course, or a meaning of the word), Head Keywords usually don’t perform well.
- Body Keywords
Body Keywords are 2-3 word phrases that get good search volume (a minimum of 2,000 searches per month) but are more specific than Head Keywords. Keywords like “digital marketing” or “King size bed” are examples of this type. These generally have less competition than Head Keywords.
- Long Tail Keywords
Long Tail Keywords are long, 4+ word expressions that are generally extremely specific. Phrases like “king size bed frame with headboard” and “order books online Canada” are examples of long-tail keywords. These terms do not get a great deal of search volume individually (generally around 10-200 searches per month). But when you put them together, long tails comprise most of the online searches. And since they do not get searches for that much, long-tail terms typically aren’t very competitive.
To evaluate a long tail keyword quickly, you can use a MozBar Chrome extension. This extension gives you an idea about your competitors’ authority (i.e. Page Authority PA, and Domain Authority DA). For example, if you search “king size bed frame with headboard”, look at the sites ranking on the first page and their authority.
If the results on the first page are higher authority sites (DA > 50), then you might want to cross that keyword off from your list.
How to improve your content once it’s created?
As we’ve determined, producing relevant and helpful content is the name of the game if you’re seeking to rank in search engines. On the other side of the optimization formula is the technical stuff. This involves elements like title tag, Meta descriptions, and URLs.
Optimizing the title tag
The title tag is the single most important of all on-page elements. It plays two very important roles:
● It tells the search engines what the page is about,
● It gets users to click on your site’s listing in the search engines results pages
Social media sites use your title as a hyperlink to your page. When a user bookmarks your page, the title tag becomes the name of the bookmark.
You must keep it under 60 characters, and place target keywords at the beginning. It must be specific about what the content is about. And don’t use multiple keywords in this title.
Writing the best Meta description
Meta description summarizes and describes the contents of your page for the benefit of users and search engines.
While meta-data isn’t as important for SEO rankings as it used to be (This has been abused – a lot – by spammers in the past), it still plays a significant role in CTR (click-through rate).
To write a Meta description, you must provide a short and specific overview of what the content is about. try to include relevant keywords (they will be highlighted when a user sees search results). But, keep it under 160 characters.
creating a readable URL
URL is another on-page factor that matters a lot. It isn’t the words in the URL alone that matter – structure matters too. URL structure helps search engines – and users – understand the context better.
www.yoursite.com/services/new-york/plumbing tells you the URL belongs to a company that offers plumbing services in New York.
www.yoursite.com/plumbing this URL gives no such information.
www.yoursite.com/258mlkj/i?GKLO=ibvd5335=f#lokjfg this URL is the worst one.
Why is content important for SEO?
It considerably enhances your visibility when content is optimized. And without exposure, your material is simply another one of the countless posts that are posted online every day. Nobody sees it or shares it.
However, it’s really simple to get visible in search engines when you know what to do. Sometimes, writing optimized Meta descriptions for all your posts can make a huge difference in ranking. You have to dedicate yourself to the grind of consistently creating enhanced content if you desire exposure and direct visibility.